The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Syed Shahzeb Saleem and Mohammad Adil

The measurement of Internet banking services is a key management activity that provides information necessary for making effective decisions, monitoring performance, and allocating resources effectively. In this context, the E-S-QUAL scale is widely used to measure service quality in various service industries. This study attempts to measure Internet banking service quality in India based on data collected from a sample of 274 respondents through nonprobability-based convenience sampling. In order to test the reliability of the scale and determine if there are significant differences between respondents’ demographic variables and factors related to E-S-QUAL, we employ Cronbach’s alpha (reliability test), the t-test, ANOVA, and correlation analysis. Our preliminary analysis indicates that, in terms of internal consistency/reliability, the E-S-QUAL (when applied to India) performs just as a scale measuring service quality should. The findings suggest there are no significant differences across respondents relating to gender and age, but there is a significant difference where income is concerned. There is a high and strong level of correlation between the factors of service quality

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