
Lahore Journal of Business
Volume 10, No. 01 Apr-Sep, 2021
Lahore Journal of Business
The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Latest Articles
- Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation
- Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit
- Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty

Call for Papers
- The LJB, now in its 25th year, has been one of the main outlets for high quality and policy-relevant economic and business research in Pakistan. Restructured and with a new editorial board in place, the LJB is seeking to broaden the scope geographically to all of South Asia and subject-wise into the social sciences, in order to become a multi-disciplinary journal with a wider readership.