The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

The Legality of AI-Generated Art: Copyright Ownership and Current Developments

Submitted

November 22, 2023

Accepted

November 22, 2023

Accepted

November 22, 2023

Abstract

The emergence of AI-generated artwork is challenging traditional notions of authorship, originality, and ownership. As a result, copyright norms worldwide are being reassessed. This study covers four major jurisdictions: the US, the European Union, the UK and China, through current theories and recent court cases. The data shows that the US and European Union adhere to strict rules that require human authorship, while the UK and China are exploring more flexible models. We also examine industry responses and issues of privacy and ethics in relation to the unlicensed use of copyrighted material for AI training. Based on the research on responsible AI and frameworks that prioritize transparency, fairness, and privacy, we suggest that a new legal category for machineassisted creativity should be established. This would recognize both human creators’ dignity and economic interests while emphasizing joint authorship. The analysis concludes with recommendations for the visual arts sector, including enforceable rules that require transparency around terms and conditions, a licensing system, ethical audits, and global governance of the sector through organizations such as WIPO.

Keywords

AI-generated art

copyright law

machine-assisted creation

intellectual property

ethical governance

cyber risk

This work is licensed under LJB.

Deckker, D., & Sumanasekara, S. (2025). The Legality of AI-Generated Art: Copyright
Ownership and Current Developments. The Lahore Journal of Business, 13(1), 83-104.

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