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Attributes of Internal Audit and Prevention, Detection and Assessment of Fraud in Pakistan Naveed Khan, Abdul Rafay and Amer ShakeelThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 33-58, https://doi.org/10.35536/ljb.2020.v9.i1.a2 Download Abstract With it being considered as a value-added activity, the Internal Audit function (IAF) of a firm is one of the … Read more

Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market Sagheer Muhammad Sehrish Mubeen and Mah Noor ShahzadiThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 1-31, https://doi.org/10.35536/ljb.2020.v9.i1.a1 Download Abstract This study investigates whether the dividend policy (the decision to distribute funds, and the … Read more

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan Haadiah Yasir, and Syeda Anna AmjadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 109-140 https://doi.org/10.35536/ljb.2021.v9.i2.a5 Download Abstract The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the … Read more

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad FahimThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 19-40 https://doi.org/10.35536/ljb.2021.v9.i2.a2 Download Abstract Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of … Read more

Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad AamirThe Lahore Journal of Business, Volume 9, Issue 2, Oct – Mar 2021, pages , 1-17 https://doi.org/10.35536/ljb.2021.v9.i2.a1 Download Abstract By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, … Read more

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan Barira Bakhtawar, Faiza Latif and Asifa KamalThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 121, https://doi.org/10.35536/ljb.2021.i1.v10.a5 Download Abstract The primary objective of this research is to ascertain the relationship between market shares of … Read more

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios Abdul Qadeer and Ashfaq AhmadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 91-120, https://doi.org/10.35536/ljb.2021.i1.v10.a4 Download Abstract Using the Fama-French three factor method, the size sorted liquidity-based three factor method, and the Fama-French five factor model, this study explores the dynamics … Read more

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit Anam Shahid and Sadia ArshadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 29-56, https://doi.org/10.35536/ljb.2021.i1.v10.a2 Download Abstract Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application … Read more

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid MahmoodThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 1-28, https://doi.org/10.35536/ljb.2021.i1.v10.a1 Download Abstract The debt structure remains an area of indispensable concern for businesses across the globe. The organizations … Read more