The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.
Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan Haadiah Yasir, and Syeda Anna AmjadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 109-140 https://doi.org/10.35536/ljb.2021.v9.i2.a5 Download Abstract The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the … Read more
(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid GhouriThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 79-108 https://doi.org/10.35536/ljb.2021.v9.i2.a4 Download Abstract This study investigates the impact of market orientation on brand … Read more
A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis Aamir Shahzad, Tahir Mahmood and Mehwish ShahzadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 41-78 https://doi.org/10.35536/ljb.2021.v9.i2.a3 Download Abstract The main aim of this paper is to investigate the efficiency, change in productivity, and the sources … Read more
The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad FahimThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 19-40 https://doi.org/10.35536/ljb.2021.v9.i2.a2 Download Abstract Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of … Read more
Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad AamirThe Lahore Journal of Business, Volume 9, Issue 2, Oct – Mar 2021, pages , 1-17 https://doi.org/10.35536/ljb.2021.v9.i2.a1 Download Abstract By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, … Read more