The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.
Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan Haadiah Yasir, and Syeda Anna AmjadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 109-140 https://doi.org/10.35536/ljb.2021.v9.i2.a5 Download Abstract The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the … Read more
The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad FahimThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 19-40 https://doi.org/10.35536/ljb.2021.v9.i2.a2 Download Abstract Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of … Read more
Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad AamirThe Lahore Journal of Business, Volume 9, Issue 2, Oct – Mar 2021, pages , 1-17 https://doi.org/10.35536/ljb.2021.v9.i2.a1 Download Abstract By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, … Read more