The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Exploring the drivers of brand loyalty in a digitized world

Exploring the drivers of brand loyalty in a digitized world Toobah Sharif Khattak and Usamah Iyyaz Billah Download Abstract This study investigates the relationship between customer brand engagement and brand loyalty while exploring the mediating role of online brand experience and customer satisfaction. We aim to fill the theoretical gap in an online banking context … Read more

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram Ali khan Download Abstract The primary aim of this study is to examine the impact of organizational change (OC) on the psychological contract breach (PCB) of employees in … Read more

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations. Ghufran Ali Khan, Omer Azam, Syed Yaseen Download Abstract This study ascertains the conditional indirect effects of core self-evaluation and career planning, particularly regarding early employment status and job … Read more

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries Shumaila Zeb, Ghulam Subhani, Sidra Ghazali Download Abstract The purpose of this study is to investigate the impact of the institutional environment on the capital ratios of banks operating in the South Asian Association for Regional Cooperation (SAARC) area. We apply the Hausman-Taylor methodology … Read more

Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies

Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies Faryal Najam and Sana Azar Download Abstract The primary aim of this study is to examine the impact of organizational change (OC) on the psychological contract breach (PCB) of employees in Pakistan’s private banking sector. The study highlights the … Read more

Modeling and Forecasting the Volatility of Oil Futures Using the ARCH Family Models

Modeling and Forecasting the Volatility of Oil Futures Using the ARCH Family Models Tareena Musaddiq Download Abstract This study attempts to model and forecast the volatility of light, sweet, crude oil futures trading at the NYMEX during 1998–2009, using various models from the ARCH family. The results reveal that the GJR-GARCH (1,2) model is best … Read more

Job Satisfaction and Women’s Turnover Intentions in Pakistan’s Public Universities

Job Satisfaction and Women’s Turnover Intentions in Pakistan’s Public Universities Aliya Bushra Download Abstract The aim of this study is to test the impact of women’s job satisfaction on their turnover intentions, specifically for those employed in the education sector. Using a sample drawn from two different universities in Lahore, Pakistan, we measure their levels … Read more

The Forecasting Ability of GARCH Models for the 2003–07 Crisis: Evidence from S&P500 Index Volatility

The Forecasting Ability of GARCH Models for the 2003–07 Crisis: Evidence from S&P500 Index Volatility Mahreen Mahmud Download Abstract This article studies the ability of the GARCH family of models to accurately forecast the volatility of S&P500 stock index returns across the financial crisis that affected markets in 2003–07. We find the GJR-GARCH (1,1) model … Read more

Organizational Role Stress Among Public and Private Sector Employees: A Comparative Study

Organizational Role Stress Among Public and Private Sector Employees: A Comparative Study Bushara Bano and Rajiv Kumar Jha Download Abstract The aim of this study is to explore the differences in job-related stress, if any, between public and private sector employees, based on ten role stressors. It also examines the role of demographic variables on … Read more

Oil Prices and Government Bond Risk Premiums

Oil Prices and Government Bond Risk Premiums Hervé Alexandre and Antonin de Benoist Download Abstract This article analyses the impact of oil prices on bond risk premiums issued by emerging economies. No empirical study has yet focused on the effects of oil prices on government bond risk premiums. We develop a model of credit spread … Read more