The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Exploring the drivers of brand loyalty in a digitized world

Exploring the drivers of brand loyalty in a digitized world Toobah Sharif Khattak and Usamah Iyyaz Billah Download Abstract This study investigates the relationship between customer brand engagement and brand loyalty while exploring the mediating role of online brand experience and customer satisfaction. We aim to fill the theoretical gap in an online banking context … Read more

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership

The Impact of Organizational Change on Psychological Breach Contract in Pakistan’s private banking sector: The moderating role of transformational leadership Khalid Mubeen, Sulaman Saeed, Saba Shaukat, Mukaram Ali khan Download Abstract The primary aim of this study is to examine the impact of organizational change (OC) on the psychological contract breach (PCB) of employees in … Read more

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations

Assessing Impact of Proactive Personality on Early Employment Outcomes and Overt Job Searching Behavior: The Role of Career Planning and the moderating effect of Core Self-Evaluations. Ghufran Ali Khan, Omer Azam, Syed Yaseen Download Abstract This study ascertains the conditional indirect effects of core self-evaluation and career planning, particularly regarding early employment status and job … Read more

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries

Institutional Environment and Bank Capital Ratios: Empirical Evidence from SAARC countries Shumaila Zeb, Ghulam Subhani, Sidra Ghazali Download Abstract The purpose of this study is to investigate the impact of the institutional environment on the capital ratios of banks operating in the South Asian Association for Regional Cooperation (SAARC) area. We apply the Hausman-Taylor methodology … Read more

Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies

Maneuvering Angry Consumers toward Brand Forgiveness and Repatronage: The Moderating Role of Personality and Recovery Strategies Faryal Najam and Sana Azar Download Abstract The primary aim of this study is to examine the impact of organizational change (OC) on the psychological contract breach (PCB) of employees in Pakistan’s private banking sector. The study highlights the … Read more