The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

The Effect of PBL and 21st Century Skills on Students’ Creativity and Competitiveness in Private Schools

The Effect of PBL and 21st Century Skills on Students’ Creativity and Competitiveness in Private Schools Amina Talat and Hina Fakhar Chaudhry Download Abstract In an environment of slow economic growth where many businesses have failed, one sector that has done exceedingly well is the private education business. This study examines the effect of project-based … Read more

Assessing the Financial Performance of Investment Banks in Pakistan During the Current Financial Crisis

Assessing the Financial Performance of Investment Banks in Pakistan During the Current Financial Crisis Mirza Asjad Baig, Muhammad Ali Usman and Mirza Owais Baig Download Abstract Investment banks play a vital role in the economic development of a country through their impact on capital and money markets. In developing countries, they promote and support business … Read more

Why Are Multinational Sales Declining in Pakistan? Evidence from the Tobacco Industry

Why Are Multinational Sales Declining in Pakistan? Evidence from the Tobacco Industry Aliya Bushra and Nasra Wajiha Download Abstract Pakistan’s multinational companies have strong potential for growth and represent a large and increasing number of consumers. Unfortunately, their sales have been affected by certain factors. This study identifies these factors using a mixed-methods approach and … Read more

The Impact of Demographic Characteristics and Risk Tolerance on Investors’ Risk Perception and Portfolio Management

The Impact of Demographic Characteristics and Risk Tolerance on Investors’ Risk Perception and Portfolio Management Taqadus Bashir, Sadia Shaheen, Zahra Batool, Mohsin Hassan Butt and Aaqiba Javed Download Abstract Behavioral finance focuses on psychological factors—such as risk perception and portfolio management—that play a crucial role in investors’ financial decisionmaking. This study investigates the effect of … Read more

The Price and Volume Effect of Single-Stock Futures Trading on the Pakistani stock market

The Price and Volume Effect of Single-Stock Futures Trading on the Pakistani stock market Adil Awan and Syed M. Amir Shah Download Abstract The advent of single-stock futures (SSFs) provides an opportunity to investigate the company-wide impact of futures trading rather than the marketwide response captured through index futures contracts. This study analyzes the price … Read more