Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness
Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness Saad ShahidThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 107-144, https://doi.org/10.35536/ljb.2019.v8.i1.a6 Download Abstract To understand how brand love can be created, this study examines the effect of brand positioning strategies … Read more