The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty

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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty Abdul Rashid, Nida Ishfaque and Zainab JehanThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 57-90, https://doi.org/10.35536/ljb.2021.i1.v10.a3 Download Abstract The growing global uncertainty has pushed firms to re-assess their financial strengths, and re-examine their earning management … Read more

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

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Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit Anam Shahid and Sadia ArshadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 29-56, https://doi.org/10.35536/ljb.2021.i1.v10.a2 Download Abstract Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application … Read more

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation

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Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid MahmoodThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 1-28, https://doi.org/10.35536/ljb.2021.i1.v10.a1 Download Abstract The debt structure remains an area of indispensable concern for businesses across the globe. The organizations … Read more