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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty Abdul Rashid, Nida Ishfaque and Zainab JehanThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 57-90, https://doi.org/10.35536/ljb.2021.i1.v10.a3 Download Abstract The growing global uncertainty has pushed firms to re-assess their financial strengths, and re-examine their earning management … Read more

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit Anam Shahid and Sadia ArshadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 29-56, https://doi.org/10.35536/ljb.2021.i1.v10.a2 Download Abstract Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application … Read more

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid MahmoodThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 1-28, https://doi.org/10.35536/ljb.2021.i1.v10.a1 Download Abstract The debt structure remains an area of indispensable concern for businesses across the globe. The organizations … Read more