The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

An Analysis of Oil Price Volatility Using VAR: Evidence From Pakistan

An Analysis of Oil Price Volatility Using VAR: Evidence From Pakistan Abdul Rafay and Saqib Farid Download Abstract Oil is a crucial economic input and Pakistan’s growth, production levels, and price levels are affected significantly by oil price volatility. This paper captures the impact of oil price shocks on Pakistan’s economy by considering variables such … Read more

Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective

Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective Farida Saleem and C. Gopinath Download Abstract This study evaluates the determinants of customer behavior (brand loyalty and willingness to pay a price premium) within the framework of corporate social responsibility. We develop and test a model in the context of a developing country. The … Read more

Deviant Workplace Behaviors in Organizations in Pakistan

Deviant Workplace Behaviors in Organizations in Pakistan Maimoona Waseem Download Abstract While employees bring their own set of values and attitudes to the workplace, companies that adopt a positive approach toward their employees are likely to be more productive. Employee misbehavior and workplace deviance can have a severe impact on overall organizational performance and productivity, … Read more

The Effect of Perceived Organizational Support on Doctors’ Organizational Commitment in Pakistan

The Effect of Perceived Organizational Support on Doctors’ Organizational Commitment in Pakistan Sania Zahra Malik, Sadaf Zahra Kazmi and Namra Nadeem   Download Abstract Maintaining employees’ commitment to their workplace is a major challenge faced by many organizations. This study examines the impact of perceived organizational support (POS) on different dimensions of organizational commitment among … Read more

The Efficiency of Credit Portfolio Management in Pakistan’s Banking Sector

The Efficiency of Credit Portfolio Management in Pakistan’s Banking Sector Syed M. Waqar Azeem Naqvi, Tahseen M. Khan and Sayyid Salman Rizavi Download Abstract This study highlights the differences in performance of commercial banks operating in Pakistan in the context of credit portfolio management. Specifically, we look at their credit allocation policies and outcomes in … Read more

Integrating Operations and Marketing in the Fast Food Delivery Industry

Integrating Operations and Marketing in the Fast Food Delivery Industry Saad Shahid and Shamila Nabi Khan Download Abstract The purpose of this study is to find out how marketing and operations integrate to provide high-quality fast food delivery service. Based on survey data for three different restaurants that offer a telephone ordering service, we analyze … Read more

Leverage Adjustment in Manufacturing Firms: Evidence from Pakistan

Leverage Adjustment in Manufacturing Firms: Evidence from Pakistan Muhammad Mounas Samim, Shakeel Iqbal Awan and Basheer Ahmad Download Abstract This study explores firms’ leverage behavior and speed of adjustment in the context of selected performance indicators in Pakistan’s manufacturing industry. Leverage behavior is predicted using ordinary least squares, based on four performance indicators: profitability, tangibility, … Read more

The Moderating Effect of Helping Behavior on the Relationship Between Ingratiation and Supervisor Satisfaction

The Moderating Effect of Helping Behavior on the Relationship Between Ingratiation and Supervisor Satisfaction Mariam Musaddiq, Muhammad Ali Asadullah and Imran Hameed Download Abstract This study investigates the combined effect of ingratiation and helping behavior on supervisor satisfaction in the workplace. Based on a sample of 168 supervisors and 453 employees working in Pakistan’s hospitality … Read more

An Analysis of the US Mutual Funds Sector: What Determines Performance?

An Analysis of the US Mutual Funds Sector: What Determines Performance? Faisal Mahmood and Ghulame Rubbaniy Download Abstract This paper analyzes the performance of equity mutual funds in the US, using monthly data for a sample of 4,431 equity mutual funds over the period 1999–2012. Our empirical findings suggest that larger funds with higher liquidity … Read more

The Impact of Perceived Supervisor Support on OCB: The Moderating Effect of Introversion

The Impact of Perceived Supervisor Support on OCB: The Moderating Effect of Introversion Naheed Sultana, Osaid Rabie, Mariam Farooq and Ayesha Amjad Download Abstract This study examines the extent to which introversion moderates the relationship between perceived supervisor support and organizational citizenship behavior (OCB). Based on a sample of 586 employees working in Pakistan’s education … Read more