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Relationship among Capital Regulations, Risk and Efficiency: Comparison of Islamic with Conventional Banks in Pakistan Adnan Bashir and Arshad HassanThe Lahore Journal of Business, Volume 7, Issue 1, Apr-Sep 2018, pages 113-136, https://doi.org/10.35536/ljb.2018.v7.i1.a5 Download Abstract This paper examines and compares the relationships between capital regulations, risk and efficiency of Islamic banks with conventional banks in … Read more

The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products Imtiaz Ahmad and Hafiz Ihsan Ur RehmanThe Lahore Journal of Business, Volume 7, Issue 1, Apr-Sep 2018, pages 85-111, https://doi.org/10.35536/ljb.2018.v7.i1.a4 Download Abstract The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality … Read more

Financial Sophistication, Personality and Stock Market Participation: Theory and Evidence Muhammad Akhtar, Faqir Muhammad and Muhammad Ayub SiddiquiThe Lahore Journal of Business, Volume 7, Issue 1, Apr – Sep 2018, pages 61-84, https://doi.org/10.35536/ljb.2018.v7.i1.a3 Download Abstract In this empirical study, the authors examined the extent to which financial sophistication and personality effects stock market participation. Using … Read more

Empirical Analysis of Structural Income Changes in Commercial Banks: A Case of Pakistan Ramla Sadiq, Tahseen Mohsan Khan and Noman ArshedThe Lahore Journal of Business, Volume 7, Issue 1, Apr-Sep 2018, pages 33-59, https://doi.org/10.35536/ljb.2018.v7.i1.a2 Download Abstract The primary purpose of this study was to conduct an exploratory and explanatory analysis to determine the impact of … Read more

Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing Saad Shahid and Rida AyazThe Lahore Journal of Business, Volume 7, Issue 1, Apr-Sep 2018, pages 1-32, https://doi.org/10.35536/ljb.2018.v7.i1.a1 Download Abstract The purpose of this study is to examine whether an organization can create customer engagement by practicing market orientation, personalization and … Read more

The Role of Price and Promotion in Creating Brand Equity Mehvish Umer and Sohnia SalmanThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 121-146, https://doi.org/10.35536/ljb.2019.v7.i2.a5 Download Abstract The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s … Read more

Are Bank Employees Satisfied with Perceived Leadership and Empowerment? Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan RamishThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 95-120, https://doi.org/10.35536/ljb.2019.v7.i2.a4 Download Abstract One of the reasons affecting job satisfaction is the leadership style that engages the employees on a daily basis. Although … Read more

Strategic Resources and Firm Performance: An Application of the Resource Based View Rana Tanveer Hussain, and Abdul WaheedThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 59-94, https://doi.org/10.35536/ljb.2019.v7.i2.a3 Download Abstract Under the influence of the framework that defines the Resource Based View, the purpose of this paper is to examine the contribution … Read more

Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust Humyra DawoodThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 33-58, https://doi.org/10.35536/ljb.2019.v7.i2.a2 Download Abstract The purpose of this research is to analyse the influence of consumers’ perception of Corporate Social Responsibility (CSR) practices on a brand’s image, satisfaction and trust … Read more

Do Cash Holdings Differ in Europe and Asia Pacific? Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin JavidThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 1-32, https://doi.org/10.35536/ljb.2019.v7.i2.a1 Download Abstract This paper identifies the determinants that contribute towards the variation in financial assets that make up a firm’s total cash reserves, specifically … Read more