The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Factors Influencing the Acceptance of Online Shopping in Pakistan

Factors Influencing the Acceptance of Online Shopping in Pakistan Samra Chaudary, Sehrish Nisar and Muhammad Abdul Rehman Download Abstract The rapid growth of the Internet and its extended reach has helped developing countries adopt e-commerce, thus enabling consumers to make transactions worldwide. This study identifies the factors related to online shopping and examines consumer motivation … Read more

Knowledge Management Practices in Pakistan’s Telecom Services Sector

Knowledge Management Practices in Pakistan’s Telecom Services Sector Danial Hassan Download Abstract Employee turnover has become a serious problem in knowledge-intensive industries such as telecommunications, where the resulting knowledge loss affects process safety and quality. This study examines knowledge management practices in Pakistan’s telecom sector and argues that the impact of knowledge loss could be … Read more

Consumer Behavior Toward Nonlocal Brands

Consumer Behavior Toward Nonlocal Brands Sana Azar, Amina Talat, Feryal Khan and Anam Rana Download Abstract This study explores consumer behavior toward nonlocal brands in Pakistan. Specifically, it examines the extent to which (i) product quality, (ii) country of origin, (iii) religiosity (in the context of Pakistan as a predominantly Muslim country), (iv) social status, … Read more

Measuring Internet Banking Service Quality in India: An Empirical Study

Measuring Internet Banking Service Quality in India: An Empirical Study Syed Shahzeb Saleem and Mohammad Adil Download Abstract The measurement of Internet banking services is a key management activity that provides information necessary for making effective decisions, monitoring performance, and allocating resources effectively. In this context, the E-S-QUAL scale is widely used to measure service … Read more

Earnings Management Through Deferred Taxes Recognized Under IAS 12: Evidence From Pakistan

Earnings Management Through Deferred Taxes Recognized Under IAS 12: Evidence From Pakistan Abdul Rafay and Mobeen Ajmal Download Abstract This study examines earnings management through deferred taxes calculated under the IAS 12 and its impact on firm valuation. The literature finds that book–tax nonconformity leads to better earning quality and a greater association between earnings … Read more