The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.
The Role of Price and Promotion in Creating Brand Equity Mehvish Umer and Sohnia SalmanThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 121-146, https://doi.org/10.35536/ljb.2019.v7.i2.a5 Download Abstract The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s … Read more
Are Bank Employees Satisfied with Perceived Leadership and Empowerment? Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan and Muhammad Sufyan RamishThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 95-120, https://doi.org/10.35536/ljb.2019.v7.i2.a4 Download Abstract One of the reasons affecting job satisfaction is the leadership style that engages the employees on a daily basis. Although … Read more
Strategic Resources and Firm Performance: An Application of the Resource Based View Rana Tanveer Hussain, and Abdul WaheedThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 59-94, https://doi.org/10.35536/ljb.2019.v7.i2.a3 Download Abstract Under the influence of the framework that defines the Resource Based View, the purpose of this paper is to examine the contribution … Read more
Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust Humyra DawoodThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 33-58, https://doi.org/10.35536/ljb.2019.v7.i2.a2 Download Abstract The purpose of this research is to analyse the influence of consumers’ perception of Corporate Social Responsibility (CSR) practices on a brand’s image, satisfaction and trust … Read more
Do Cash Holdings Differ in Europe and Asia Pacific? Ummar Aftab, Waseem Akhter Qureshi and Attiya Yasmin JavidThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 1-32, https://doi.org/10.35536/ljb.2019.v7.i2.a1 Download Abstract This paper identifies the determinants that contribute towards the variation in financial assets that make up a firm’s total cash reserves, specifically … Read more