The Role of Price and Promotion in Creating Brand Equity
The Role of Price and Promotion in Creating Brand Equity Mehvish Umer and Sohnia SalmanThe Lahore Journal of Business, Volume 7, Issue 2, Oct-Mar 2019, pages 121-146, https://doi.org/10.35536/ljb.2019.v7.i2.a5 Download Abstract The purpose of this study is to ascertain the influence of price and promotion on brand equity, which eventually leads to the determination of consumer’s … Read more