The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

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A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

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A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan Muhammad Ahmad and Mirza Ashfaq AhmedThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 1-32 https://doi.org/10.35536/ljb.2019.v8.i2.a1 Download Abstract This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For … Read more

Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking

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Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking Ramla Sadiq and Safia NosheenThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 105-144, https://doi.org/10.35536/ljb.2020.v9.i1.a5 Download Abstract This paper carries out the empirical tests in order to validate the hypothesis that resource intangibility, in the form of intangible … Read more

Risk Management & Financial Performance of Commercial Banks in Pakistan

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Risk Management & Financial Performance of Commercial Banks in Pakistan Ghulam Saghir and Emad Tabassam ChThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 83-103, https://doi.org/10.35536/ljb.2020.v9.i1.a4 Download Abstract The main objective of this study is to find out how, the two different types of risks, i.e. Liquidity Risk & Credit Risk, affect … Read more

Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model

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Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model Imran Riaz Malik and Attaullah ShahThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 59-85, https://doi.org/10.35536/ljb.2020.v9.i1.a3 Download Abstract Derivatives, and their influence on the dynamics of underlying stock markets, is an interesting topic of debate, which predates their introduction. The unresolved … Read more

Attributes of Internal Audit and Prevention, Detection and Assessment of Fraudin Pakistan

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Attributes of Internal Audit and Prevention, Detection and Assessment of Fraud in Pakistan Naveed Khan, Abdul Rafay and Amer ShakeelThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 33-58, https://doi.org/10.35536/ljb.2020.v9.i1.a2 Download Abstract With it being considered as a value-added activity, the Internal Audit function (IAF) of a firm is one of the … Read more

Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market

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Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market Sagheer Muhammad Sehrish Mubeen and Mah Noor ShahzadiThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 1-31, https://doi.org/10.35536/ljb.2020.v9.i1.a1 Download Abstract This study investigates whether the dividend policy (the decision to distribute funds, and the … Read more

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan

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Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan Haadiah Yasir, and Syeda Anna AmjadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 109-140 https://doi.org/10.35536/ljb.2021.v9.i2.a5 Download Abstract The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the … Read more

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach

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(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid GhouriThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 79-108 https://doi.org/10.35536/ljb.2021.v9.i2.a4 Download Abstract This study investigates the impact of market orientation on brand … Read more

A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis

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A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis Aamir Shahzad, Tahir Mahmood and Mehwish ShahzadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 41-78 https://doi.org/10.35536/ljb.2021.v9.i2.a3 Download Abstract The main aim of this paper is to investigate the efficiency, change in productivity, and the sources … Read more

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

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The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad FahimThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 19-40 https://doi.org/10.35536/ljb.2021.v9.i2.a2 Download Abstract Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of … Read more

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