The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

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Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market

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Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad AamirThe Lahore Journal of Business, Volume 9, Issue 2, Oct – Mar 2021, pages , 1-17 https://doi.org/10.35536/ljb.2021.v9.i2.a1 Download Abstract By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, … Read more

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan

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An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan Barira Bakhtawar, Faiza Latif and Asifa KamalThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 121, https://doi.org/10.35536/ljb.2021.i1.v10.a5 Download Abstract The primary objective of this research is to ascertain the relationship between market shares of … Read more

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios

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Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios Abdul Qadeer and Ashfaq AhmadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 91-120, https://doi.org/10.35536/ljb.2021.i1.v10.a4 Download Abstract Using the Fama-French three factor method, the size sorted liquidity-based three factor method, and the Fama-French five factor model, this study explores the dynamics … Read more

Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty

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Accrual Management in the Pakistani Non-Financial Firms: Explaining the Role of Idiosyncratic Risk and Macroeconomic Uncertainty Abdul Rashid, Nida Ishfaque and Zainab JehanThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 57-90, https://doi.org/10.35536/ljb.2021.i1.v10.a3 Download Abstract The growing global uncertainty has pushed firms to re-assess their financial strengths, and re-examine their earning management … Read more

Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit

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Gamification and Consumer Loyalty: The Role of Utilitarian and Hedonic Benefit Anam Shahid and Sadia ArshadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 29-56, https://doi.org/10.35536/ljb.2021.i1.v10.a2 Download Abstract Gamification is a trend of the future that primarily influences consumer behavior. This, in turn, triggers loyalty via a game-thinking loop. The multifold application … Read more

Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation

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Consistency of Debt Policy: An Intrinsic Role of Business Group Affiliation Wajiha Rasheed, Kanwal Iqbal Khan, Syed Muhammad Waqar Azeem Naqvi and Shahid MahmoodThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 1-28, https://doi.org/10.35536/ljb.2021.i1.v10.a1 Download Abstract The debt structure remains an area of indispensable concern for businesses across the globe. The organizations … Read more

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