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Noise Trading and Single Stock Futures: Modifying Sentana & Wadhwani’s Model Imran Riaz Malik and Attaullah ShahThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 59-85, https://doi.org/10.35536/ljb.2020.v9.i1.a3 Download Abstract Derivatives, and their influence on the dynamics of underlying stock markets, is an interesting topic of debate, which predates their introduction. The unresolved … Read more

Attributes of Internal Audit and Prevention, Detection and Assessment of Fraud in Pakistan Naveed Khan, Abdul Rafay and Amer ShakeelThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 33-58, https://doi.org/10.35536/ljb.2020.v9.i1.a2 Download Abstract With it being considered as a value-added activity, the Internal Audit function (IAF) of a firm is one of the … Read more

Do Payout Policies and Channel Preferences of Banking Industries Shift during the Tranquil Periods? Evidence from Emerging Market Sagheer Muhammad Sehrish Mubeen and Mah Noor ShahzadiThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 1-31, https://doi.org/10.35536/ljb.2020.v9.i1.a1 Download Abstract This study investigates whether the dividend policy (the decision to distribute funds, and the … Read more

Role of Carroll’s CSR Pyramid in Shaping Consumer Buying Behavior: A Case of Detergent Industry of Pakistan Haadiah Yasir, and Syeda Anna AmjadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 109-140 https://doi.org/10.35536/ljb.2021.v9.i2.a5 Download Abstract The purpose of this paper is to empirically apply the concept of Carroll’s CSR pyramid, on the … Read more

(In) Direct Effects of Customer-Defined Market Orientation on Brand Loyalty through Purchase Intention and Brand Image: A Parallel Mediation Approach Naveed R. Khan, Zain Ul Abedin and Arsalan Mujahid GhouriThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 79-108 https://doi.org/10.35536/ljb.2021.v9.i2.a4 Download Abstract This study investigates the impact of market orientation on brand … Read more

A Comparative Study of Banking Sectors of Pakistan and India: An Application of Data Envelopment Analysis Aamir Shahzad, Tahir Mahmood and Mehwish ShahzadThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 41-78 https://doi.org/10.35536/ljb.2021.v9.i2.a3 Download Abstract The main aim of this paper is to investigate the efficiency, change in productivity, and the sources … Read more

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir and Syed Muhammad FahimThe Lahore Journal of Business, Volume 9, Issue 2, Oct-Mar 2021, pages, 19-40 https://doi.org/10.35536/ljb.2021.v9.i2.a2 Download Abstract Online customer brand engagement (OCBE) has become an important relationship marketing construct within the realm of … Read more

Pre-COVID Performance and Risk Assessment of Asset Management Companies; Evidence from an Emerging Market Fouzia Hadi Ali, Javeria Barkaat, Majid Ali and Muhammad AamirThe Lahore Journal of Business, Volume 9, Issue 2, Oct – Mar 2021, pages , 1-17 https://doi.org/10.35536/ljb.2021.v9.i2.a1 Download Abstract By using the Autoregressive Distributed Lag (ARDL), and the Emerging Market Z-Score Model, … Read more

An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan Barira Bakhtawar, Faiza Latif and Asifa KamalThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 121, https://doi.org/10.35536/ljb.2021.i1.v10.a5 Download Abstract The primary objective of this research is to ascertain the relationship between market shares of … Read more

Asset Pricing and Evidence of Price Discovery in Sustainable Equity Portfolios Abdul Qadeer and Ashfaq AhmadThe Lahore Journal of Business, Volume 10, Issue 1, Apr-Sep 2021, pages 91-120, https://doi.org/10.35536/ljb.2021.i1.v10.a4 Download Abstract Using the Fama-French three factor method, the size sorted liquidity-based three factor method, and the Fama-French five factor model, this study explores the dynamics … Read more