The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Volume 8, Issue 1

Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

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Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness Saad ShahidThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 107-144, https://doi.org/10.35536/ljb.2019.v8.i1.a6 Download Abstract To understand how brand love can be created, this study examines the effect of brand positioning strategies … Read more

The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies

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The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies Hassan Raza, Arshad Hasan and Abdul RashidThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 91-106, https://doi.org/10.35536/ljb.2019.v8.i1.a5 Download Abstract This paper investigates the comparative relationship between the downside risk adjusted CAPM and traditional CAPM. The premise of the traditional CAPM … Read more

Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirical Analysis

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Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirical Analysis Khola Ozair, Muhammad Luqman and Syed Nisar Hussain HamdaniThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 73-90, https://doi.org/10.35536/ljb.2019.v8.i1.a4 Download Abstract Over the years, Islamic banking has emerged as a viable alternative … Read more

Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange

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Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange Shaista Jabeen and Sayyid Salman RizaviThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 51-72, https://doi.org/10.35536/ljb.2019.v8.i1.a3 Download Abstract This research intends to investigate the herd behaviour of investors in Pakistan Stock Exchange (PSX). Previous literature claims that herd behaviour is driven from fundamental … Read more

Sovereign Wealth Funds’ Affiliation and Acquisition

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Sovereign Wealth Funds’ Affiliation and Acquisition Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan and Hassan Rauf ChaudhryThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 25-49, https://doi.org/10.35536/ljb.2019.v8.i1.a2 Download Abstract This study aims to extend the signaling theory, by offering the buy-side sovereign wealth fund’s (SWF) affiliation as a signal of the … Read more

Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan

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Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan Rubeena Tashfeen, Saud Hayat and Afreen MallikThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 1-24, https://doi.org/10.35536/ljb.2019.v8.i1.a1 Download Abstract This study examines the effectiveness of the corporate governance structure when coping with any potentially unexpected events. For the … Read more

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