Volume 8, Issue 2

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz LodhiThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 129-154 https://doi.org/10.35536/ljb.2019.v8.i2.a5 Download Abstract Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with … Read more

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan Seeham YousafThe Lahore Journal of Business, Volume 8, Issue 2, Oct – Mar 2020, pages , 85-128 https://doi.org/10.35536/ljb.2019.v8.i2.a4 Download Abstract Herzberg’s motivation theory is one of the most widely studied motivation theories. This theory is also known as … Read more

Perceived Humor and Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand Irfan Hameed, Muhammad Babar Khan and Atif ShahabThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 55-84 https://doi.org/10.35536/ljb.2019.v8.i2.a3 Download Abstract In order to investigate the purchase intention of the customers, and its relationship with perceived humor, this … Read more

Retaining Talent: The Role of the Personal and Contextual Factors Talat Islam, Zeshan Ahmer and Naeem MushtaqThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 33-53 https://doi.org/10.35536/ljb.2019.v8.i2.a2 Download Abstract Earlier studies have focused on the attitudinal and behavioral aspects of employee turnover. However, this study empirically investigates the contextual (i.e. job … Read more

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan Muhammad Ahmad and Mirza Ashfaq AhmedThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 1-32 https://doi.org/10.35536/ljb.2019.v8.i2.a1 Download Abstract This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For … Read more