The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

Volume 8, Issue 2

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

by

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz LodhiThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 129-154 https://doi.org/10.35536/ljb.2019.v8.i2.a5 Download Abstract Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with … Read more

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan

by

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan Seeham YousafThe Lahore Journal of Business, Volume 8, Issue 2, Oct – Mar 2020, pages , 85-128 https://doi.org/10.35536/ljb.2019.v8.i2.a4 Download Abstract Herzberg’s motivation theory is one of the most widely studied motivation theories. This theory is also known as … Read more

Perceived Humorand Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand

by

Perceived Humor and Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand Irfan Hameed, Muhammad Babar Khan and Atif ShahabThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 55-84 https://doi.org/10.35536/ljb.2019.v8.i2.a3 Download Abstract In order to investigate the purchase intention of the customers, and its relationship with perceived humor, this … Read more

Retaining Talent: The Role of the Personal and Contextual Factors

by

Retaining Talent: The Role of the Personal and Contextual Factors Talat Islam, Zeshan Ahmer and Naeem MushtaqThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 33-53 https://doi.org/10.35536/ljb.2019.v8.i2.a2 Download Abstract Earlier studies have focused on the attitudinal and behavioral aspects of employee turnover. However, this study empirically investigates the contextual (i.e. job … Read more

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

by

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan Muhammad Ahmad and Mirza Ashfaq AhmedThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 1-32 https://doi.org/10.35536/ljb.2019.v8.i2.a1 Download Abstract This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For … Read more

Facebook Twitter Linkedin-in
Facebook Twitter Linkedin-in