The Lahore Journal
of Business

The Lahore Journal
of Business

Lahore Journal of Business

(HEC recognized journal in “Y” category)

The Lahore Journal of Business is aimed at providing a specialized forum for dissemination of qualitative and quantitative research in various areas of business administration. The LJB invites researchers, policy makers and analysts to submit original theoretical and empirical papers that explore and contribute to the understanding of various areas in the business domain. The Journal aims at bringing together state-of-art research findings, particularly from emerging markets, in various business disciplines including (but not limited to) accounting, banking, management, marketing, finance, investments, human resource management and organizational behavior.

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Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange

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Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange Shaista Jabeen and Sayyid Salman RizaviThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 51-72, https://doi.org/10.35536/ljb.2019.v8.i1.a3 Download Abstract This research intends to investigate the herd behaviour of investors in Pakistan Stock Exchange (PSX). Previous literature claims that herd behaviour is driven from fundamental … Read more

Sovereign Wealth Funds’ Affiliation and Acquisition

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Sovereign Wealth Funds’ Affiliation and Acquisition Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan and Hassan Rauf ChaudhryThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 25-49, https://doi.org/10.35536/ljb.2019.v8.i1.a2 Download Abstract This study aims to extend the signaling theory, by offering the buy-side sovereign wealth fund’s (SWF) affiliation as a signal of the … Read more

Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan

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Quality of Corporate Governance Risk Management in Dealing with Unanticipated Events: Evidence from Pakistan Rubeena Tashfeen, Saud Hayat and Afreen MallikThe Lahore Journal of Business, Volume 8, Issue 1, Apr-Sep 2019, pages 1-24, https://doi.org/10.35536/ljb.2019.v8.i1.a1 Download Abstract This study examines the effectiveness of the corporate governance structure when coping with any potentially unexpected events. For the … Read more

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective Aasir Ali, Arshad Khushi Muhammad, Muhammad Shahid Rasheed and Rab Nawaz LodhiThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 129-154 https://doi.org/10.35536/ljb.2019.v8.i2.a5 Download Abstract Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with … Read more

Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan

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Dissection of Herzberg’s Two-Factor Theory to Predict Job Satisfaction: Empirical Evidence from the Telecommunication Industry of Pakistan Seeham YousafThe Lahore Journal of Business, Volume 8, Issue 2, Oct – Mar 2020, pages , 85-128 https://doi.org/10.35536/ljb.2019.v8.i2.a4 Download Abstract Herzberg’s motivation theory is one of the most widely studied motivation theories. This theory is also known as … Read more

Perceived Humorand Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand

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Perceived Humor and Purchase Intention: Mediating Role of Attitude towards the Advertisement and Brand Irfan Hameed, Muhammad Babar Khan and Atif ShahabThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 55-84 https://doi.org/10.35536/ljb.2019.v8.i2.a3 Download Abstract In order to investigate the purchase intention of the customers, and its relationship with perceived humor, this … Read more

Retaining Talent: The Role of the Personal and Contextual Factors

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Retaining Talent: The Role of the Personal and Contextual Factors Talat Islam, Zeshan Ahmer and Naeem MushtaqThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages , 33-53 https://doi.org/10.35536/ljb.2019.v8.i2.a2 Download Abstract Earlier studies have focused on the attitudinal and behavioral aspects of employee turnover. However, this study empirically investigates the contextual (i.e. job … Read more

A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

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A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan Muhammad Ahmad and Mirza Ashfaq AhmedThe Lahore Journal of Business, Volume 8, Issue 2, Oct-Mar 2020, pages, 1-32 https://doi.org/10.35536/ljb.2019.v8.i2.a1 Download Abstract This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For … Read more

Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking

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Determining the Impact of Intangible Assets on Intellectual Capital and Competitive Advantage in Banking Ramla Sadiq and Safia NosheenThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 105-144, https://doi.org/10.35536/ljb.2020.v9.i1.a5 Download Abstract This paper carries out the empirical tests in order to validate the hypothesis that resource intangibility, in the form of intangible … Read more

Risk Management & Financial Performance of Commercial Banks in Pakistan

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Risk Management & Financial Performance of Commercial Banks in Pakistan Ghulam Saghir and Emad Tabassam ChThe Lahore Journal of Business, Volume 9, Issue 1, Apr-Sep 2020, pages 83-103, https://doi.org/10.35536/ljb.2020.v9.i1.a4 Download Abstract The main objective of this study is to find out how, the two different types of risks, i.e. Liquidity Risk & Credit Risk, affect … Read more