Volume 5, Issue 2

The Relationship Between Employee Empowerment and Subjective Wellbeing: Evidence from ServicesBased SMEs in Pakistan Nimra Ali Khokher and Abdul Raziq Download Abstract Employee empowerment plays a key role in the management of talented personnel: it enables an organization to use workers’ skills and abilities in a way that enhances the performance of both employer and … Read more

Linking Empowering Leadership, Psychological Empowerment, SelfLeadership, Creative Involvement and Creativity: A Sequential Mediation Model Ishfaq Ahmed, Muhammad Khalid Khan and Ghulam Ali Bhatti Download Abstract This study examines the relationship between empowering leadership and employee creativity through the serial mediating role of psychological empowerment and self-leadership with creative work involvement. Applying a chain mediation approach … Read more

The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth Farida Saleem Download Abstract Celebrity endorsement is widely used as an advertising technique. This study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, as predictors of positive word of mouth by consumers. It also … Read more

Sectoral Integration and Domestic Portfolio Diversification in the Karachi Stock Exchange Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar Download Abstract This study analyzes sectoral integration among the top ten sectors listed on the Karachi Stock Exchange (KSE), using a market value-weighted index and daily stock price data for 2001–14. Since the literature … Read more

Consumer Perceptions of Private Label Brands in Pakistan Sana Azar, Samra Chaudary and Ansa Mehmood Download Abstract As the world market share of private label brands (PLBs) increases, so does the importance of and need for research in this field. Given the growing presence of PLBs in Pakistan, this study aims to examine the effects … Read more